We’re pretty sure we offer the best bang for buck value of
any mobile app development company in the world. We also think we’re the most transparent
and honest. We’re doing things nobody else simply will to offer a better experience, product and price.
You can quickly click around our site to see real examples of recent mobile apps we’ve made, as well
as our pricing, tools, processes and philosophies - all out in the open. Best of all, we’re not all talk.
We can make a pretty nice mobile app - start to finish - in about 72 hours or less (and that includes
48 hours of App Store Approval time). Need more proof?
First, What Makes Us Different
Unlike most mobile app development companies, we didn’t start out
that way. ThinΛpp was actually founded by a group of Tech Entrepreneurs (who had founded various
web-based solutions, services, communities, etc) who constantly needed mobile apps to progress their
own respective tech ventures and aspirations. By nature, we were accustomed to fixing, improving
and streamlining processes - that’s how you build good tech ventures that can compete. And, after
constantly getting astronomical quotes for what we felt were simple
mobile app needs, we decided to further delve into how we could improve the mobile app creation process for
Once we realized just how bad, inefficient, non-transparent and over-priced the mobile app industry really
was - we knew that to create a better solution for ourselves, we were probably going to end up sharing
that solution with others.
What We Did First
First, we actually decided to try to side-step the problem completely. We
knew that there was less of a learning curve with Web Apps and even though most of the world doesn’t
really understand what Web Apps even are, we felt that they could be a really great alternative for us. (Note: A
Web App is basically a mobile app that is written in easier, web-based languages and that you don’t
have to download from an App Store.)
We quickly put a Web App solution into place that not only helped us, but that our more corporate clients
found valuable too. And, within 6 months, due to a flurry of projects that we got as a result of clients seeing
our first prototype, we went from a $20,000 Web App Platform to a $50,000 one (now, a $70k platform today).
Not only could 90% of people not even tell the difference between our Web Apps and mobile apps, but
most were in complete awe of the simple fact that we could also quickly make their mobile site go from what you see
in the image example to a completely full-screen mobile experience with their own custom App Icon.
In fact, our solution was so good that we briefly even thought about taking both Apple and Google on to challenge
the dominance of their “native” mobile apps - but then we came to our senses. Rather than be David
trying to take on 2 Goliaths, we saw the benefits of simply improving the entire mobile app creation
Our Process, Approach & Technology
So one of the most important things we first decided was, we wanted to start by simply
filling the gaps (or weaknesses) of Web Apps to Mobile Apps. We felt that by improving our Web App with native mobile
technology we could make ourselves less dependent on expensive, inefficient mobile app developers, as well as the
high costs of maintaining mobile apps due to the constant changes in the entire native coding language ecosystem, which
are being driven in large part by the insane level of competing that Google and Apple
are doing with each other right now for control of the Mobile App Industry. The end result would be a sort of App
“Wrapper” - mostly our Web App Technology with a few features that were advantages exclusive to Mobile Apps.
So, we quickly began hiring mobile app developers and working on a variety of basic app
features to get us more familiar with the entire process. Our first goal was to create basic Apps in both Apple/iOS
and Google/Android, so we could see the process from start to finish.
What we found is that the underlying app coding languages were not all that different (or difficult) compared to
what we had become accustomed to making web solutions and web apps. However, the overall process was much more intricate,
tedious and convoluted. In fact, it took us awhile to get from point A (the start) to point B (a fully completed App)
initially, but once we did we were able to quickly see immediate solutions that could help speed the process up, as well
as make it easier for others (not to mention ourselves).
Our very first mobile App/App Wrapr, the Gen0
Jumping ahead to today...what we’ve come up with is this - the process of creating a mobile app has 3 parts:
1. The Design Phase
2. The Build Phase
3. The Submission Phase
Thankfully, we have a world-class background in design and stay on top of the latest industry standards, so we were able
to quickly adapt to various mobile app-specific design practices and guidelines. Once we did that, we needed to tackle
the issue of where do we house all these designs - and what we came up with was the ODM.
Online Design Manager Studio (ODM)
Taking into account the overwhelming amount of information needed to actually get an App into the App Store or Google
Play and based on our own previous project experience, we realized there needed
to be some sort of online tool or interface where everything could be
sort of managed. Not just for us, but for our clients/customers as well. Most people don’t know all the information
required (and it changes often) - so, to give them an email, paper or PDF list would just seem too overwhelming and
disconnected from envisioning the end goal of an actual Mobile App.
So we designed the ODM where clients (or we) could upload all their
different designs, logos, inspirations, notes, preferences, etc. at their convenience (with the ability to save and come
back later). This would also serve as a sort of guide (for our Design Team) for how an App Project should actually be
designed from a taste point of view. It contains everything needed for a mobile app - in one, simple page.
A snapshot of our Online Design Manager (ODM)
Our Mobile App Versions Approach
While we were perfecting the process, we quickly evolved the base App and now
have 3 stable versions/generations, with a 4th and 5th in final production and soon to be released.
We also realized that similar to Apple (and how they release iPhones and iPads), what would be really valuable
is if a Mobile App company had a similar approach to developing new versions, features and updates. So we have
adopted a development approach where we continually add new features, test and then deploy as new versions.
App Review Time - Go Live
And, thankfully due to Apple and Google competing like crazy for App dominance - we are able to get new Apps (and new
versions) live very, very quickly. Google
usually takes about a couple hours to several hours. And, in some exciting news, on October 5th of this very year Apple went live with App Store Search, which basically
means their App Store business model basically went from less apps with more quality to the more apps we have
the more we’ll make from the sheer supply and demand of people competing (with ads) to get their Apps seen more
- and hence downloaded more. That, alone caused Apple to change its own review time (ie. in approving Apps)
from an average of weeks to months - to, wait for it...48 hours. Of course that comes with some caveats, which
we’ve figured out and implemented into our strategies so that we can get our clients’ apps consistently
approved and live within that 48 hour window.
Crowd Upgrades Tool for New Features
In addition, based on many talks with various clients who all seemed to need very similar (if not identical) app features,
we also realized the need for a way for these clients to sort of pool their money together to not have to spend thousands
just for one feature. So, that realization led to our Crowd Upgrades
feature/tool, which is similar to Kickstarter - instead of funding a “project” - members are funding a mobile
If the feature is successfully funded, only then are the payments (usually $35 or more) requested at which point we
immediately begin developing it. We feel it offers infinite value to our product and
service, as our customers’ will always be able to not only keep their Apps up to date (affordably), but
they’ll always be able to pay the least amount possible while still getting high-end mobile development.
Click here to learn more about Crowd Upgrades »
The World’s First Mobile App Community & Ecosystem
You add it all together - and what you get is the world’s first and only mobile app ecosystem. Why should
customers over-pay for features that should and could be made for less - or that developers make over and
over again for various clients anyway? And, why can’t the process be easier? It can.
And, now it is. ThinΛpp is changing the way Apps are made. Work with us and you’ll be amazed how
easy it is to get an App designed, built and live! Check out some of our recent work
or learn more about our ΛppWraprs.
We make it a point to know all of our competition, as well as the various global technology markets
very well. That means Agencies all the way down to 3rd world countries where people hire lower
cost developers. We also understand all the various frameworks, practices, “in” things
to do, etc.
Every now and then we do a sort of stealth survey for RFPs (Requests for Proposals) where we’ll
show Agencies or Freelancers a Mobile App or Website (ie. something we made, but we don’t
tell them that). We let them think we’re a client who “just wants something similar”.
And, then we get bids (and timelines) from them.
From these bids, we essentially know that anywhere on earth it would take any team, group of individuals
or company about $5M+ (and god knows how much actual time) to re-create our entire IP Portfolio.
And, by the time they actually did, it would all be obsolete - and we’d already
have the next wave of technology developed.
Who We Are
We’re a Chicago-based Technology Solutions company -
that specializes in creating high quality Native Mobile Apps, Responsive Websites, Web Apps, Software,
APIs, Frameworks, SDKs (software development kits for apps), etc.
We’ve been creating solutions for 20+ years and in that time we’ve
amassed a heck of a lot of technology, expertise, best practices, etc.
Our current digital IP Portfolio
is worth about $5M+. IP = Intellectual Property. That means all the
stuff we make that’s unique that can be used to create mobile apps, websites, etc. How do we know it’s
worth $5M+? Good question. Here’s that answer »
Yes, we’ve tried the VC-route and it wasted more valuable time than it helped. And, since we’re typically
2-5 years ahead of everybody, which has secured us some very big partnerships, we figured it was about time
we tried a different approach.
What Is A Fractional Partner?
To elaborate - just about everyone these days has a variety of side gigs, jobs and hustles.
So, it doesn’t make sense asking for any sort of major commitment in an effort to build something bigger.
So we came up with the idea of “fractional” partners.
Keep doing what you do - that, makes you valuable and connected. Then, if all the Partners simply give 5% of their
time - together we can create traction, opportunities and economies of scale that generate more value
and return for that 5% than we would’ve been able to do otherwise. Simple.
It’s really no different than what VCs are doing these days with pool investments. We’re just doing
it with effort, time, sweat equity, a few bucks a month, existing clients, etc.
Getting Started Is Easy
We want this program to be really easy and even fun for our Partners. Mostly, just keep doing what you
do - just also keep Pre-Order in mind as you go through the course of your normal week.
We believe Apps already effect everybody. Just look at the world around you. We also believe our Apps can
help just about any businesses or person imaginable because they have so many features already built-in.
So here's a list of suggestions for you:
1. Simply mention it to your clients, customers or just people in general
2. Do they already use Square?
Take note of what a business, cafe or restaurant uses for payments (Square is really recognizable
and if they already use it, then it makes them an easy target).
3. Share our Media Kits!
We've created 2 super cool PDF Media Kits for clients, customers, etc. One if for the Apps, the other
is for Branding & Design. Now, if you do design, then obviously don't share that one! We don't
want to take business from you! We want YOU to use these Apps to boost your business and demand!
We've learned from experience the Media Kits basically do all the heavy lifting for you, so you
don't even have to explain or know the product that well in the beginning.
You can think of it (if you want) as sort of just referring or relaying potential customers over
to us. You line em up, we'll knock em out! Then, send you a check (or technically a deposit or
4. Ask people if they want a free demo.
This is such a simple thing, but we've found that it's the
single most powerful thing that gets people to try our service. When they can hold an App in their
hands that has their logo and branding and their services or products - it's really jaw-dropping for
most people and instantly shifts their perspective to what it would be like to really have an App. It
sort of "sells" itself.
"Rich" Push Notifications
"Rich" Push Notifications are extremely powerful, built-in notifications that are even more advanced than
regular push notifications and almost no one outside of various multi-billion dollar companies has or
is offering them, yet alone offers them by default in an App.
Most businesses pay for the ability to send SMS Text Messages - we offer those AND Rich Push Notifications
for free - by default - already built in.
"Rich" Push Notifications allow you to embed video or images, plus
clickable website links. So just imagine the marketing power.
For example: You could behaviorially target Customers, then show them an image or video of their
favorite menu item, retail product or service, then put a clickable link at the end of the push
notification text that takes them directly to a special landing page that you've already built
analytics tracking into.
First and foremost, we’re almost like an extinct species. We make “Native”
Mobile Apps, whereas SO much of the tech industry centers around “Hybrid” Cross-Platforms.
Simply put - those are stupid. But, only because we exist and what we do is proof that it’s
Native - means, native to the environment of the devices that the App is made for. ie.
XCode (the platform) and Swift (the language)
are Apple's native App ecosystem. And, Android Studio and Java are Google's.
Basically, in a nutshell - a hybrid platform attempts to create mobile apps as one body of code, which
is supposed to make it easier to maintain, update and all of that (vs 2 separate ones). When in reality
it ends up costing
way more than just making 2 separate apps on each respective platform (ie. Apple and Google Play Android),
taking way longer and being way less stable.
For the most part, famous brands don't do that. They make Native Apps - but yeah, they have more money.
But if hybrids were so great, why don't famous brands do it more? And do you actually know of any famous
apps that ARE hybrid apps?
Think about it - you're trying to make one code base for 2 very distinctly different platforms owned by
2 very competitive behemoths (Apple and Google). That doesn't sound very smart.
We used to do it. And, we found out fast - it's murky. You're muddying the waters and chasing a moving
No matter how smart all these geniuses who support this madness are or claim to be - you know who they
aren't smarter than? Both Apple and Google. THEY have hundreds, if not thousands of the most talented
engineers on earth - and in case you missed it, they are BOTH device companies now.
In Apple's case, that's
the primary thing that's making them billions. So they are constantly working on new chipsets and hardware
to keep their phones (and tablets) fresh, so they can get people to buy or upgrade to the new ones.
And everytime they change
the insides of those phones, it sends a ripple effect down their ecosystem. And, do you know what's last
in the totem pole? Apps.
That whole device thing makes Apps a nightmare to keep updated and working, which
is precisely why it's stupid to even try to do it with hybrids.
Who can keep up with Apple and Google? They can't even keep up with
themselves, which is precisely why they release new phones and then constantly have to come out with OS
updates to fix stuff for months after a new phone releases.
The wiser thing to do, that is way more sustainable, way less expensive, way faster, etc. is to just
follow the damn rules that both Apple and Google layout for THEIR App systems. Simple. If they tell you
to do something a certain way, do it. Not because you're a follower or something. It doesn't mean you're
not talented and independent. It just means you acknowledge that THEY are the ones who control that platform
and it's inevitable that in 6 months (that's about how often they both release primary versions + S versions of
their phones and devices, right?) those App coding functions, logic and rules are going to change.
So when you go hybrid what you have to do is wait for some team to update THEIR platform to reflect Apple
and Google's recent changes, THEN update your App(s) vs just getting right now to updating your App(s)